We often jump from ‘just a few essentials’ to a cart full of stuff and a long bill when we go to the supermarkets! With thousands of products, the retail sector is using more tricks to get us shopping and play with our weaknesses! Supermarkets negotiate better discounts yet they face stiff competition with small grocery stores that provide personalized service, home delivery and sometimes credits. Furthermore, the average supermarket has pitiably low profit margins and therefore, not many can advertise! There are essentially 2 kinds of customers: those who use time to save money and those who use money to save time, supermarkets cater to both kinds of customers. Here are some tricks used by supermarkets to attract the crowd.
Big cart plays a big part.
It’s no accident that the shopping carts are getting bigger! Increase in size leads to bulk buy!
Kids on the go, sugar down low.
Chocolates, candies and stationery items are kept on low shelves at kids eye level so kids may see and go nuts!
Billing trick, easy pick.
Most of the impulse purchases happen at check out tills and products like chocolates, candies, razor blade, batteries are well strategically placed at the billing counters.
No discount on the count.
While promoting discounts on certain brands or products, the undiscounted products are also placed there that may result in purchasing at full selling price.
Smelling twist, hard to resist
When we enter the store, the smell of freshly baked goodies get our salivary glands working and with that much going on in our mouths, we tend to bend the rules.
Welcome warm, not just uniforms.
All uniform salesperson need not be the store’s employees. Some could be from a particular company who are trying to sell that brand. But be kind to the staff. They are strictly asked not to react or answer back, nothing good comes from rude behavior.
Long lines? weekdays fine?
Due to huge rush on weekends, customers end up spending too much time in the long queues for billing. To reduce weekend peak demand, a mid-week propositions- with good offers and discounts are applied. People tend to change their shopping days.
Front row and Back row truth.
Some stores to keep the fresh ones on the back row so that the products close to expiry dates that are kept on the front row, get consumed first.
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